Identity Design - Tutsplus Premium CourseEnglish | 18 Lessons | MP4/h264 812 kbps | 1280x700 | 30 fps | AAC 44.1 KHz Stereo | 568.47 MBGraphic Design | Level: Intermediate/AdvancedGenre: Video Training

Lessons will cover a basic project workflow and special issues in identity design:The difference between identity, logo, and brand and how they work together.What’s a logo and what makes a good one.How you go about designing a company identity from scratch.The importance of researching the market.Creating and applying brand guidelines to ensure consistency.Important identity design concepts on color, typography, and more.Designing branded projects for print and web.How to find your first identity projects and how to price them.How to deliver a professional product when you’re done!Content:Introduction 15m 28sIntroduction to Identity Design 5m 6sUnderstanding & Interpreting the Design Brief 10m 22sConcepts & Research 21mMarket Brand Research 9m 14sGathering Design Inspiration 6m 2sBrainstorm & Sketch 5m 44sLogo Design 40m 50sWhat is a Logo? 7m 53sDesigning a Logo in Illustrator 10m 45sRendering in Different Formats 9m 9sSaving for the Print & Web 13m 3sBrand Design 38m 17sDesigning a Color Palette 12m 50sChoosing Typefaces 13m 47sCreating Corporate Identity Guidelines 11m 40sIdentity Projects 31m 40sPrint Project: Business Card 7m 1sCreating Web Assets 14m 42sProject: Print Flyer 9m 57sFinal Product 16m 19sTimescaling & Costing 7m 5sDeliverables & Presentation 5m 47sConclusion: Find Your First Client 3m 27s